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  1. Always carry a camera 
  2. It ain’t the camera, it’s the 12 inches behind it (Ansel Adams was right) 
  3. Glass before bodies 
  4. Learning before gear 
  5. Nikon, Canon, Leica, Sony – Nobody who matters cares 
  6. Don’t shoot for free 
  7. Unless it’s your grandmother – jeesh, don’t be so cheap 
  8. Don’t touch the model (seriously, don’t be that guy) 
  9. Sleep in? Lol 
  10. Shooting sunset is a cliche 
  11. If you don’t like sunset photos, you’re probably already dead 
  12. Nobody cares that you only shoot prime 
  13. Buying gear won’t make you a better photographer 
  14. Except for an 85mm f1.4 – that is a sweet sweet lens 
  15. On a full frame, 20mm for landscapes, 35mm for street, 85mm for portrait, and120 for action.
  16. Tips like that are a guideline, not a rule, so don’t lose your bananas about it 
  17. Photography competition judges are rarely your potential clients 
  18. Clients have very different tastes to photo competition judges 
  19. Clients have very different tastes to professional photographers 
  20. Get it right in camera 
  21. Nobody gets it right in camera for everything 
  22. When somebody tells you they always get it right in camera, look at their portfolio to see examples of photos that need post-production work 
  23. Post-production is part of the photographic process – you either leave it to factory settings on your camera, or you control it yourself 
  24. Go easy on Photoshop 
  25. Competition? Photojournalist? Don’t remove objects from your photos 
  26. Smoothing skin and making people skinny in Photoshop is a horrible reflection on society 
  27. Literally, no client will ever complain if you skillfully smooth their skin or make them skinnier 
  28. Converging verticals is a photography sin 
  29. Converging verticals look cool as hell 
  30. Regularly help other people learn 
  31. Getting angry at cheaper/free photographers is a waste of time 
  32. Figure out how to charge more, not less 
  33. Regular event photographers need to be fit – you should be too 
  34. When somebody asks for the unedited photos, the answer is no 
  35. If they insist, and you really cannot get out of it, then the price is 10x 
  36. University can teach you how to be an excellent photographer, but there are other ways too 
  37. University probably won’t teach you how to be a good business person 
  38. The second shooter gets paid regardless of whether you do 
  39. When somebody invites you to an event, then casually mentions that you should bring your camera, tell them you are busy that night 
  40. Learn how to shoot in manual
  41. Know that many pros shoot in aperture priority
  42. If you post it online, it WILL get stolen 
  43. Photo thieves were probably never going to be a paying client anyway – but chase the ones who might have been 
  44. It’s ok that your camera gear costs more than your car 
  45. Some photographers are all about the technical, some are all about the artistic. There is room for everyone 
  46. Every. Great. Photographer. In. History. Did. Post. Production. 
  47. Look after your camera, but just remember, it’s a tool, not a priceless ancient artefact – it’s gonna get wear and tear 
  48. Nobody knows where lens cloths disappear – carry lots 
  49. Try film photography – you will probably love it 
  50. Stop telling people you only shoot film – nobody cares 
  51. If you ever find yourself using the phrase “real photographers” then give yourself an uppercut 
  52. Everybody struggles to find their own style – it’s part of the journey 
  53. Find your own style 
  54. Own a Russian film camera once – you will love it 
  55. If spending $500 upsets you, don’t enter a camera store 
  56. If spending $5000 upsets you, consider moving to where there is no camera store 
  57. Learn to take criticism gracefully 
  58. Give criticism only when it’s asked for 
  59. 2 Minute noodles can be skillfully prepared when you need to save for the holy trinity of lenses 
  60. Read more 
  61. Practice even more 
  62. People don’t care why you couldn’t get the shot – they simply move on 
  63. Want to shoot a photo you saw? Add your own twist – copying is boring 
  64. Get closer 
  65. Get closer 
  66. Get closer 
  67. If you know who made those previous three rules, you’re probably not a beginner anymore 
  68. You will be somewhat unhappy with your shots from 3 years ago 
  69. Photographing models to meet women is kind of creepy – again, don’t be that guy 
  70. If you are standing on public property, you are almost certainly allowed to photograph anything you like – people, buildings, whatever 
  71. Don’t be rude about it, and be considerate if with other photographers 
  72. Ask before photographing kids 
  73. Preferably ask before photographing adults 
  74. Smile 
  75. Use your feet to zoom in 
  76. There are no rules for photography, but there are laws for physics 
  77. The only person who has to be satisfied with your photography is ultimately you